Fernando Villalobos

Fernando Villalobos is a graphic designer based in Long Beach California, currently specializing in print-focused design at a locally owned print shop named Shore Business Center. With four years of professional experience, he has helped brands to create visually engaging digital design assets and print products.

His work spans a wide range of formats, including social media and web design as well as print products such as menus, posters, banners, flyers, brochures, booklets, apparel, business cards, postcards, variable-data mailers and more. 

Fernando has collaborated with various Long Beach businesses ranging from restaurants to banks to real estate agencies to everything in between. Alongside commercial focused projects, he has also designed and printed work for local organizations, schools, and other artists in the area. 

Outside of his professional work, Fernando is passionate about his individual artistic pursuits. He creates contemporary graphic art that also aims to highlight the kind of creative work he is able to produce with complete freedom. Fernando is also developing a clothing brand that combines his skillsets in design with his interest in apparel design. Through this project he also aims to explore and showcase other creative pursuits, which includes apparel design, photography, modeling, and social media marketing.

Contact
Email - fernandov.graphics@gmail.com
Instagram - fernvillalobos_
Domenico’s & Gondola Getaway Signage | 23”x23”

I designed this signage for Domenico’s, one of the oldest restuarants in Long Beach in collaboration with Gondola Getaway, a tourist focused business that offers gondola crusies through the canals of Naples Island in Belmont Shore. They wanted to create a 23”x23” signage to be to be printed and displayed in front of Domenico’s restaurant on 2nd St. that highlighted their collaborative gondola experience that came with food provided by Domenico’s.

With that in mind I wanted to emphasize the collaboration using visual heirarchy and a bold thick typeface to grab the viewers attention, keeping in mind this would be viewed from the front of the restuarant with people walking by. I then wanted to display all the information about the collaboration including what the cruise entails, the kind of food that would be provided and finishing it with a call to action by providing their phone number where people can book their cruise. I wanted the viewer to read this in a natural way, reading from top to bottom so I displayed all the information on the left side. As for the background image, I used a picture from one of the crusies that the client provided to accurately represent what the cruise would look like. I edited the image to create this painted-like effect to make it a bit more artistic rather than using the photo as is and as a result it created these blank color blocks that I was able to set the text in and made the text legible and easy to read on the eyes.