Fernando Villalobos

Fernando Villalobos is a graphic designer based in Long Beach California, currently specializing in print-focused design at a locally owned print shop named Shore Business Center. With four years of professional experience, he has helped brands to create visually engaging digital design assets and print products.

His work spans a wide range of formats, including social media and web design as well as print products such as menus, posters, banners, flyers, brochures, booklets, apparel, business cards, postcards, variable-data mailers and more. 

Fernando has collaborated with various Long Beach businesses ranging from restaurants to banks to real estate agencies to everything in between. Alongside commercial focused projects, he has also designed and printed work for local organizations, schools, and other artists in the area. 

Outside of his professional work, Fernando is passionate about his individual artistic pursuits. He creates contemporary graphic art that also aims to highlight the kind of creative work he is able to produce with complete freedom. Fernando is also developing a clothing brand that combines his skillsets in design with his interest in apparel design. Through this project he also aims to explore and showcase other creative pursuits, which includes apparel design, photography, modeling, and social media marketing.

Contact
Email - fernandov.graphics@gmail.com
Instagram - fernvillalobos_

Legends Sports Bar Poster Menu | 24”x36”

I designed this mounted poster menu for Legends Sports Bar to showcase their food and drink offerings during a special event celebrating the Long Beach Fire Department.

My goal was to create a clean, balanced layout that allowed guests to easily navigate the menu from top to bottom while keeping Legends’ branding front and center. Red was used prominently to align with both the Fire Department theme and Legends’ signature color palette—evoking boldness, warmth, and a classic American sports bar feel.

Maintaining a clear visual hierarchy was key to ensuring the viewer could quickly distinguish between sections, prices, and categories. Despite the challenge of fitting a large amount of information into a limited space, I developed a structure that remains visually appealing and true to Legends’ established brand identity.

2025 - Shore Business Center