Fernando Villalobos

Fernando Villalobos is a graphic designer based in Long Beach California, currently specializing in print-focused design at a locally owned print shop named Shore Business Center. With four years of professional experience, he has helped brands to create visually engaging digital design assets and print products.

His work spans a wide range of formats, including social media and web design as well as print products such as menus, posters, banners, flyers, brochures, booklets, apparel, business cards, postcards, variable-data mailers and more. 

Fernando has collaborated with various Long Beach businesses ranging from restaurants to banks to real estate agencies to everything in between. Alongside commercial focused projects, he has also designed and printed work for local organizations, schools, and other artists in the area. 

Outside of his professional work, Fernando is passionate about his individual artistic pursuits. He creates contemporary graphic art that also aims to highlight the kind of creative work he is able to produce with complete freedom. Fernando is also developing a clothing brand that combines his skillsets in design with his interest in apparel design. Through this project he also aims to explore and showcase other creative pursuits, which includes apparel design, photography, modeling, and social media marketing.

Contact
Email - fernandov.graphics@gmail.com
Instagram - fernvillalobos_
Ohana Salon Business Cards | 3.5”x2”

I designed and printed this business card set for Robin, a stylist and manager at Ohana Salon in Long Beach. Her goal was to create a card that was both functional and expressive of the salon’s Hawaiian-inspired identity. The front needed to include her key contact information—personal phone number, salon number, address, and a QR code linking directly to her online booking platform. The back required space for writing appointment dates and times so she could hand clients a physical reminder after scheduling.

To establish the Hawaiian theme, I began by selecting a typeface for the salon name that carried a subtle tropical personality. I paired it with a bright, ocean-inspired background color to evoke a beach-like atmosphere. For readability and contrast, I used a deeper blue for the text and aligned all contact details on the left for a clean, easy-to-scan layout. A secondary typeface was introduced for her personal information to create visual distinction from the salon name.

To reinforce the island aesthetic, I incorporated a floral Hawaiian pattern along the right side of the card. This not only grounded the theme but also created balance by visually offsetting the QR code placed above it. I added a soft pink border around the QR code to introduce a complementary accent color and bring warmth into the overall palette.

On the back of the card, I kept the layout minimal and functional, featuring lines for writing appointment details and a 24-hour cancellation reminder. The typographic choices mirror those used on the front to maintain cohesion between both sides.

The final design blends functionality with a strong thematic identity. Robin was extremely satisfied with the results and expressed interest in collaborating on future projects.
2025 - Shore Business Center