Fernando Villalobos

Fernando Villalobos is a graphic designer based in Long Beach California, currently specializing in print-focused design at a locally owned print shop named Shore Business Center. With four years of professional experience, he has helped brands to create visually engaging digital design assets and print products.

His work spans a wide range of formats, including social media and web design as well as print products such as menus, posters, banners, flyers, brochures, booklets, apparel, business cards, postcards, variable-data mailers and more. 

Fernando has collaborated with various Long Beach businesses ranging from restaurants to banks to real estate agencies to everything in between. Alongside commercial focused projects, he has also designed and printed work for local organizations, schools, and other artists in the area. 

Outside of his professional work, Fernando is passionate about his individual artistic pursuits. He creates contemporary graphic art that also aims to highlight the kind of creative work he is able to produce with complete freedom. Fernando is also developing a clothing brand that combines his skillsets in design with his interest in apparel design. Through this project he also aims to explore and showcase other creative pursuits, which includes apparel design, photography, modeling, and social media marketing.

Contact
Email - fernandov.graphics@gmail.com
Instagram - fernvillalobos_
Andrade’s Cafe By The Bay Menu | 8.5”x14”

I designed this front-and-back menu for Andrade’s Café by the Bay, a Mexican restaurant in Long Beach, with the goal of creating a layout that felt vibrant, approachable, and easy for customers to navigate while dining. Because menus need to communicate a large amount of information quickly, I focused on building a clear visual hierarchy that would help guests scan each section naturally without feeling overwhelmed by the amount of content.

To achieve that, I organized the menu into clearly defined categories including appetizers, soups, breakfast plates, desserts, and specialty items, using bold section headers to separate each area and improve readability. I paired warm orange tones with ocean-inspired blues to reflect both the energy of authentic Mexican cuisine and the restaurant’s coastal location by the water. The typography was chosen to feel bold and welcoming while still remaining highly legible in a busy restaurant setting, and the vertical dividers help guide the eye through each panel of the menu.

To reinforce the restaurant’s identity, I incorporated subtle illustrated elements such as the anchor and beach-inspired graphics that complement the “by the bay” concept without distracting from the menu itself. The final design balances personality with function, giving the restaurant a menu that feels distinctive to their brand while making the customer experience more seamless and visually engaging.
2025 - Shore Business Center