Fernando Villalobos

Fernando Villalobos is a graphic designer based in Long Beach California, currently specializing in print-focused design at a locally owned print shop named Shore Business Center. With four years of professional experience, he has helped brands to create visually engaging digital design assets and print products.

His work spans a wide range of formats, including social media and web design as well as print products such as menus, posters, banners, flyers, brochures, booklets, apparel, business cards, postcards, variable-data mailers and more. 

Fernando has collaborated with various Long Beach businesses ranging from restaurants to banks to real estate agencies to everything in between. Alongside commercial focused projects, he has also designed and printed work for local organizations, schools, and other artists in the area. 

Outside of his professional work, Fernando is passionate about his individual artistic pursuits. He creates contemporary graphic art that also aims to highlight the kind of creative work he is able to produce with complete freedom. Fernando is also developing a clothing brand that combines his skillsets in design with his interest in apparel design. Through this project he also aims to explore and showcase other creative pursuits, which includes apparel design, photography, modeling, and social media marketing.

Contact
Email - fernandov.graphics@gmail.com
Instagram - fernvillalobos_
Turkish Grill Kebab A-Frame Sign | 24”x36”

I designed this A-frame sidewalk sign for Turkish Grill Kebab, a restaurant located on 2nd Street in Long Beach. With their high foot traffic, the client wanted a sign that would quickly capture attention and showcase the variety of food they offer.

My goal was to create a clean, visually balanced layout that could be easily read from a distance. Since most viewers would only glance at the sign for a moment while walking by, I emphasized clear hierarchy and large, appetizing images of the dishes.

To reflect the restaurant’s Turkish identity, I used warm brown tones paired with a light cream background for contrast, ensuring the text remained legible. The ornamental patterns and serif typeface were chosen to complement the cultural aesthetic while maintaining a modern, inviting look. The color contrast in the background also helped separate the main dishes from desserts and drinks, giving the menu structure and clarity.

The final design effectively communicated the restaurant’s offerings while aligning with its brand identity, resulting in an eye-catching display that draws in passing customers.
2025 - Shore Business Center